This week’s blog is dedicated to online presence as a key to building a strong brand for your sport club or team.
Your excellent performance at competitions and on the sport field are definitely key factors to building a strong brand for your club. But trends changed in the last years. Having a strong brand for your sport club or team also requires that you have a professional and consistent online presence.
If you are worried that you will need to do complicated things to achieve a strong online presence as a key factor to strengthen your brand and you don’t know where to start from, here are three steps that you can follow to get started.
1.Use what makes you special
Whether it is your long history filled with victories and achievements or at the opposite, you are a new club or team wishing to start creating history, use it to your advantage! For example, G.S.A.V.V. Forward takes pride that it is the oldest student football club in the Netherlands. They want people to know their focus and host it on their home page together with a direct question if you would like to become a member. If you would have to choose, wouldn’t you like to member of the oldest student football club in the Netherlands?
Do you have a state of the art training location? Do your coaches have special qualifications? Do you take pride in your members? Use it!
Focus on what makes you special to start building your brand. For example, you are a judo club. Your trainers are ex champions and your youth team is having victory after victory. Promote these achievements and make sure they become part of your advertising campaigns.
2. Give your logo a refresh
Throughout the years we came across a great number of sport clubs and teams who needed a new logo or who had a logo which didn’t represent them anymore.
If you are a club or a team with a long history and everybody knows your logo, you are right to think that you shouldn’t change it. But you should definitely consider refreshing it. For example, most football lovers (and especially their fans) are familiar with the Ajax Amsterdam football club logo. Although one may believe that such an established and acclaimed team would like to keep the logo with which it built its success, the logo was changed a few times throughout time, once even with a few decades in between. The logo was ‘refreshed’ for commercial and aesthetic purposes and as you can notice from Ajax’s successful story, these changes had only positive impacts to the club’s presence.
While not changing the essence of your logo, you can still add some design features to make it look more professional, more edgy and more modern. If you are a new club and your logo is a work in progress, think about getting started the right way. To get started on the right foot, consider a professional design.
There are tons of businesses out there that can help you give a modern edge to your logo and there is enough choice even for the smaller budgets. Don’t postpone it, do it now!
3. Use social media properly
If you are promoting your sport club or team via social media you are doing a great job. Social media is a great platform for your promotion campaigns when done properly. You do need to know that your social media campaigns and posts will not deliver if you don’t redirect all those reading your posts to your website.
In connection to this, you need to make sure that you combine your top notch social media posts with up to date sections on your website. All those people on your website will lose their interest quickly if they have to navigate your whole site to find what they are looking for. So make sure your website makes them stay.
Manchester United is an excellent example of how you should use social media. Not only is the club present on most important social media platforms, but it does so in a constant matter. Also, the people in charge of social media make sure that every post shared on social media contains a link which redirects the reader to the correct website page of the club. That is the way to do it!